LoanPersona

Problem

Consumers struggle to find the right loan offers, and lenders need an efficient way to connect with qualified leads. Manual routing and fragmented systems slow down the matching process.

Solution

Built LoanPersona, a production-ready loan matching platform that intelligently connects borrowers with lenders through an engaging personality quiz and smart form system. Features automated webhook integrations with multiple lending partners and a powerful admin panel for real-time vendor routing and lead management.

Role

Full-stack developer | System architecture | API integrations | Admin dashboard

Key features

• Smart Loan Matching: Interactive personality quiz that analyzes borrowing preferences and matches users with ideal loan types
• Multi-Vendor Integration: Automated webhook system connecting to 4+ lending partners
• Advanced Admin Panel: Real-time vendor routing, blocklist management, and detailed webhook analytics
• Fraud Prevention: Advanced input sanitization, validation, and automated fraud detection
• Smart Analytics: Traffic attribution, UTM tracking, Google Ads conversion tracking, and lead performance metrics
• Compliance Ready: Full CCPA compliance, legal documentation, and secure data handling

Outcome

Launched a fully automated loan matching system processing thousands of leads. Reduced manual routing time by 90% with automated vendor distribution.

Stack